FAQ - Frequently Asked Questions

What is digital reputation and why is it so important?

Digital reputation (or web reputation) is the set of perceptions, opinions, and information circulating online about a company, brand, or individual. It is the result of what you publish, what others say (reviews, social media, forums), and how search engines and artificial intelligence systems index and summarize your story. Today, it is the most crucial strategic asset because trust precedes any transaction: about 90% of people and decision-makers research online before choosing a supplier, hiring a professional, or investing in a company.

Is it possible to delete an article, a news story, or a negative link from Google?

Yes, but it depends on the nature of the content.

Removal at the source: If the news is false, defamatory, violates privacy, or meets the criteria for the Right to be Forgotten (e.g., outdated news no longer of public interest), legal or formal action can be taken to have it removed directly from the hosting website.
De-indexing: In cases where the publisher is not required to remove the article (e.g., legitimate reporting of past events), requests can be made to search engines (like Google) to de-index the link so it no longer appears associated with the person's name or brand.
Reputational SEO (If non-removable): If content cannot be removed by law, strategic measures are taken to rank new positive, authoritative, and truthful content to push the negative news down to subsequent search engine pages where no one will notice it.

How are negative reviews managed (on Google or industry portals)?

Unmanaged negative reviews can drastically damage a business. The strategy is split into two tracks:

Compliance check and removal: If a review is fake, offensive, spam, or violates platform guidelines (e.g., Google Business Profile), a formal removal request can be submitted.
Strategic response and balancing: If the review is authentic but critical, a professional, timely, and empathetic response turns a weakness into a demonstration of corporate reliability. Simultaneously, workflows are implemented to increase the volume of positive reviews from satisfied clients, diluting the impact of negativity.

What happens if a company or professional has no online presence?

In the contemporary market, not existing online is equivalent to not being credible. An information vacuum generates the same distrust as a bad reputation. Those who do not govern the web leave others to speak for them or appear obsolete in the eyes of clients, partners, investors, and recruiters who demand immediate transparency. A digital reputation strategy is precisely designed to build a solid native identity for those starting from scratch.

What does reputational Crisis Management entail?

Crisis Management is the set of rapid response protocols (24/7) activated when a company or individual suffers a sudden attack, a defamatory campaign, a media crisis, or the spread of distorted "synthetic truths" by artificial intelligence engines. The objective is to block the echo chamber effect of the news, stem damage on search engines, and swiftly restore communication control and stakeholder trust.

How long does it take to improve online reputation?

Timelines vary based on the complexity of the initial situation:

Prevention, positioning, or optimization activities (Personal/Corporate Branding) show initial structured results within a few weeks or months.
Managing an ongoing crisis or removing complex critical content requires targeted technical, legal, and SEO interventions whose timelines depend on the channels involved and the necessary legal or administrative procedures.